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CALL TRACKING

Know which marketing makes the phone ring.

Calls deserve the same attention as clicks. Performance Local connects tracking numbers, routing and a shared inquiry inbox so your team can see where a call came from and what happened next. Keep a dedicated number for a source, or use website number pools where configured, without losing sight of the business receiving the call.

Last 30 days
YOUR LEADS, IN ONE PLACE

Calls & forms

Example

Call inbox

4 calls

Conversation

4:12
Caller 0:00

Hi, I’m looking for an estimate for roof repairs. Do you cover the Oakridge area?

Business 0:08

Yes, we do. Could you tell me a little more about the repairs you have in mind?

Call detailsRoof repair inquiry
Google Business ProfileSales

Form inquiries

3
Today, 11:06 AMRoofing estimateGoogle Ads
Yesterday, 4:33 PMGeneral inquiryWebsite
Yesterday, 10:14 AMService requestGoogle Business Profile

Where leads start

Google Business Profile58%
Website24%
Google Ads12%
Other6%
Explore call & form tracking
Illustrative dashboard · Sample data · Select a call to explore
WHAT THIS MEANS FOR YOU

Give every tracked call a useful place in your marketing story.

Keep sources easy to understand

Assign numbers to the channels you want to measure, such as a Google profile or a campaign. Source labels and supported website attribution help you distinguish known sources from inquiries whose origin is unavailable.

Send callers to the right place

Configure the destination, business hours and available routing options for each location. Review number assignments and usage alongside the calls, so one client's setup does not become another client's confusion.

Review conversations with context

Inspect call outcomes and, when enabled with the required disclosure and consent, private recordings and transcripts. Keep follow-up grounded in the actual inquiry rather than counting every ring as a qualified lead.

HOW IT COMES TOGETHER

A routine you can follow.

01

Choose a number and source

Check number availability and assign a clear purpose to the tracking number.

02

Set the call destination

Confirm forwarding, hours and any recording or transcription choices before activation.

03

Review incoming inquiries

See call activity, available attribution and outcomes in the shared lead inbox.

BEFORE YOU GET STARTED

Good to know.

Do I have to record calls?

No. Recording and transcription are separate settings. Enable them only when you have configured the appropriate disclosure and consent for the calls you receive.

How many numbers and minutes are included?

Call tracking and form tracking are included in the $37 monthly plan per location. Each location includes one tracking number and 60 monthly call minutes. Extra numbers and minutes are separate purchases, with prices shown before purchase or activation.

Can one number identify every website visitor?

A dedicated source number identifies its assigned source. Website visitor attribution uses a configured number pool and available tracking information. Pool capacity and visitor consent affect what can be attributed.

Can I buy tracking without GBP management?

Standalone tracking is part of our product direction. Its package and purchase terms are still being finalized; contact us to discuss your needs rather than purchasing a GBP plan solely to unlock it.

CONNECT ATTRIBUTION TO REAL LEADS

Call & Form Tracking

Every call. Every form. A clearer picture of where your leads come from.

Keep your inquiries beside the work that helps you get found. Review conversations, see the source, and give your team the context to follow up.

Included in Complete$37per location / month

Performance Local vs CallRail

Dedicated lead tracking

CallRail

A specialist platform for calls, texts and marketing attribution.

  • Call tracking, recording and routing
  • Transcripts and source attribution
  • Form tracking on Lead Tracking Complete
  • Plan-specific numbers and minutes
  • Additional usage charges apply
View current plans for CallRail (opens in a new tab)

Products, plan allowances and billing terms differ. Additional usage may cost extra. Compare current plans for the features your team needs.

BRING YOUR LOCAL GROWTH TOGETHER

Your next chapter
starts closer to home.

Explore a connected plan for your profiles, your leads, and the work behind them.

Find your plan Talk to our team Clear allowances. Your level of control.